afrinew.art, operating under the umbrella of afrinew.art LTD, a duly registered entity in Uganda, calls Kampala its home base. This digital platform distinguishes itself by its commitment to delivering not only breaking news but also incisive analyses, covering a wide spectrum of subjects ranging from politics, entertainment, and sports to business and human-interest stories within Uganda and the expansive Great Lakes/East African region. Since its inception on October 15, 2011, afrinew.art has steadily gained traction, attracting a monthly traffic ranging from 12-19 million page views and 450,000 to 640,000 visits.

However, afrinew.art isn’t content with resting on its laurels; rather, it harbors ambitious plans for growth. With the aim of reaching 50 million page views and 1 million visits per month, the platform is actively pursuing strategies to expand its audience reach and influence. Its current rankings, while commendable—sitting at 63rd among Uganda’s top websites and 36th in Kampala on Alexa’s rankings—are seen as just stepping stones towards a loftier position. The aspiration? To claim the coveted 5th spot within the next year, a testament to its relentless pursuit of excellence and impact.

Peering into the demographics of its audience provides valuable insights into afrinew.art’s readership. A significant majority, constituting 60%, accesses the platform through mobile devices, with a noteworthy preference of 30% for the Apple iOS operating system. The age profile skews towards the 25-44 bracket, encompassing nearly 70% of the total audience, while the gender distribution reveals a distinct male predominance, comprising 87.5% of visitors. Moreover, a substantial proportion—63.5%—can be classified as “news junkies,” underscoring their avid interest in staying abreast of current affairs, particularly those pertaining to the Great Lakes region, which serves as the focal point of afrinew.art’s coverage.